• Unit Outline
• Week 1 Introduction
• Week 2 Sunzi’s Strategic Thinking and Contemporary Business in Asia
• Week 3 Formulating Strategies for Asia-Pacific
• Week 4 Asia as a Market - Japan
• Week 5 Asia as a Market – South Korea
• Week 6 Asia as a Market – China
• Week 7 Asia as a Market – ASEAN
• Week 8 Asian Business Logic
• Week 9 Competing
• Week 10 Co-Operating in Country-Based Partnerships
• Week 11 Organising
• Week 12 Conclusion

Readings

General

China-Related Readings

• A Model of Close Business Relationships in China (Guanxi)
• A Place to Call Home
• China's Distribution Infrastructure
• China's Middlemen: New Paths to Market
• China's Hidden Fortune
• Chinese Brand Naming
• Guanxi vs. the Market: Ethics and Efficiency
• International Advertising Strategies in China
• Is Guanxi Ethical
• Riding the Tiger of Trade
• Taiwan Management Practices
• The Future of International Trade in Asia

Japan-Related Readings

• Business in Japan: A Rude Awakening
• Changes in Japan's Post-Bubble Environment
• Comparison of the Financial Characteristics of Japanese "Keiretsu-Affiliated" and "Independent" Firms
• Dismantling the Keiretsu
• Keiretsu and Management Practices in Japan
• Keiretsu Comedown
• Marketing Implications of Japan's Socio-Cultural Underpinnings

Korea-Related Readings

• Chaebol - The Solution or the Problem
• Distribution Channel Offers Opportunity for Individuals, Business
• Doing Business in Seoul is Getting Easier
• Doing Business in South Korea
• Neoliberalism and the Decline of the Developmental State
• Retail Landscape is Plowed into New Shape

South-East Asia Readings

• Doing Business in the Philippines
• Doing Business in Thailand
• Doing Business in Indonesia

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